This is an imagined advertising campaign for FIASCO. Representing FIASCO’s step towards being more sustainable and impact conscious, the ad campaign's purpose is to show the audience that FIASCO has sustainability in mind. They’re more than just a gelato brand, it’s for individuals seeking more meaningful brands that value social and environmental awareness.
The ad shows two ice cream scoops, one is representative of the earth, while the other shows the consequence of not choosing a more sustainable option. My goal was to create an advertisement that is simple, playful and bold. I chose to do this with impactful graphics, as well as a bright colour palette. I decided to create my own version of FIASCO’s tag line: “scoop towards sustainability”. The bottom line is that at Fiasco, you can buy happiness.
SOCIAL MEDIA APPLICATIONS
This video would be used for social media applications such as, Instagram, Facebook and Twitter.
OUTDOOR APPLICATION
Sustainability is such a significant part of society’s culture which is why I chose to surround my concept around it. With brands like FIASCO contributing to environmentally conscious culture, it helps bring more awareness to the issue at hand. I’m looking forward to FIASCO’s future endeavours!