The SELF Series was created to be apart of the ASOS Face + Body ad campaign. I wanted to create a campaign that encapsulated what the brand is about- not being afraid to express yourself, despite what society or others may say. This campaign's purpose is to show individuals that beauty is defined from within, rather than the superficial. For the casting, I focussed on selecting an individual who very much so embodies this lifestyle and school of thought.
This video would be shown on social media applications such as Youtube and Instagram.
This is a magazine called "SELF" and it displays the interview as well as a visual diary.
For social media applications, I created the hashtag "Ready Set PLAY" to show that the campaign is about having fun in being bold in who you are.
A promotional poster.